On New York's iconic Carmine Street, in the heart of Greenwich Village, you'll find luthier CINDY HULEJ making custom guitars from scratch out of 200-year-old wood that has been reclaimed from famous New York City buildings. She applies unique customization on top of already customized designs, and works with materials such as leather, velvet, and feathers, and techniques such as hand painting and woodburning. Hulej has been building up her own brand of guitars for seven years now, out of Carmine Street Guitars and alongside Rick Kelly, both the subjects of a film of the same name, which appeared at four film festivals including the Toronto International Film Festival and South By Southwest.